An incredible amount of research has gone into crafting this masterpiece. Content creation and copywriting is a major core of what I teach in my content strategy book! I also developed a course that goes with this book. It includes mentorship, certification, and hands-on, real-life training.
He also offers advice on web marketing, e-mail marketing, and multimedia presentations. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable. She offers practical advise for publishing content that makes an impact, along with the secrets behind content that helps bring businesses to authority status. For a copywriting guide that packs a punch, Everybody Writes just might be the right choice for you. Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.
This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landing pages, e-mail marketing, and more. Andy Williams. In order to get the most mileage out of your online copy writing, you should aim for a balance between pleasing both your audience and the search engines.
He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic. Content creators come in all forms these days. This author breaks down includes 22 errors to avoid when writing content, along with 9 tips for empowering your writing skills. The author takes this book a step further and includes 28 honest questions for discovering your own writing voice.
As a content creator, you are the voice of your brand. This book will help you find that voice and empower your writing skills. Everyone loves a step-by-step guide, especially when it comes to copywriting that will sell your products and services. This kickass copywriting book helps small business owners understand the methods behind powerful writing. Susan offers clear concept on how to effectively market small businesses with content, and she also uses real-world examples with emotional triggers.
This book is a must-buy for small business owners who are new to content writing. Nearly everyone wants to write better, but what about writing faster? With content essentially flooding the market, serious writers need to keep pace with the endless stream of demand. Rachel shows her readers how to double their word counts while still maintaining the quality of their writing.
For busy bloggers to newbies, 2k to 10k can help you write better and faster. Looking for a few inside secrets in the copywriting industry? Breakthrough Copywriting gives business owners the know-how to writing copy that generates a profit. The book outlines exactly how to craft world class copy that sells your products almost every time.
Breakthrough Copywriting helps you zone into your target audience by establishing emotional connections and tap into their subconscious. This book is short, sweet, and gives great guidance for helping yourself write stellar copy. At only 56 pages long, this book is highly reviewed for its conversational tone and straightforward approach to copywriting. This book emphasizes the importance of the human touch in copywriting, while steering readers away from writing like robots. It will help inspire new bloggers and startups while giving specific examples of quality content writing.
He tells a story about a health tonic he once bought, which promised to cure all of his ailments and make him feel better. The tonic did end up making him feel better. This is an example of how a subtle shift in copy could have made his experience as a customer 10x better. If you get good at recognizing these types of opportunities you can be a top paid copywriter. Definitely anyone who wants to write copy for their own business.
It was written for consumers…to protect them against copywriters who are trying to use slick techniques on them. So it basically calls out lots of tricks that marketers and copywriters use to manipulate people, in the hopes that consumers will wise up and stop falling for them. It seems like a lot of copywriters read the book and then ignore that fact. Then you end up with underhanded tricks like this:. A hotel was trying to get more of its customers to reuse towels — to no avail.
But that only produced limited results.
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Then they tried explaining that most of their customers reuse towels. That technique worked like a charm. Turns out people have a strong desire to do what other people are doing — and less of a desire to feel guilty. Everyone should read it. And I disagree. The first novel I read was Pet Sematary.
I was 12 and it scared the shit out of me. It took me maybe two days to finish and I was a slow reader. King says that writing a novel is like crossing the ocean in a bathtub by yourself. Seth Godin will drive this home for you with laser-like logic, tons of amazing examples, and a call to action to use your powers for good, not evil. Anyone interested in marketing, copywriting, being a smarter consumer, or getting along better with people.
I have a special place in my heart for this book because it helped me land a great client as a new copywriter. It helps you stand out from your competition.
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Learning that was a huge moment for me! Any copywriter or anyone interesting in marketing should read this book. Boost Your Sales. The reason I love this book for freelance copywriters is that it gives you something simple you can advise your clients on, beyond just copywriting. Then thank Tim Ferriss. Any freelance copywriter, corporate copywriter, or marketer can get a lot out of this book. They performed various cardio workouts. They were even asked to shake their heads side to side, up and down.
This EarPod story helps you imagine the tests. You can visualize the testers in the gym — sweating and shaking their heads. You might have almost shaken your head while reading that. And that makes the story memorable. Because it makes you picture something. It makes you feel something. What stories can you tell about your product? Can you explain where the idea for your product came from? Can you tell stories about the challenges you had to overcome when developing the product? And do you have stories about your testing procedures?
Your readers will pay more attention if you can present features as solutions to their problems. Because problems catch the eye. In the example above, there was the problem of earphones falling out of your ears. The new Lightning plug is reversible.
New noise-canceling technology reduces background noise. So when you hold iPhone up to your ear in a loud room, you hear what matters most: the voice on the other end. This is a problem most people have experienced. And then consider what problem each feature solves. Abstract concepts — such as product quality — are difficult to describe. Analogies can help because they link a characteristic of something new to a similar characteristic of something known.
For instance:. The overall audio quality of Apple EarPods is so impressive, they rival high-end headphones that cost hundreds of dollars more. Quality is an abstract concept. Use analogies to explain your product quality. Link the quality of your product to something your audience knows already. You have to anticipate their objections.
And overcome them one by one. You need to re-assure potential buyers:. Because even though the display is bigger, iPhone 5 is the same width as iPhone 4S. The potential objection is that the iPhone 5 is bigger than the iPhone 4S so it may be more difficult to use with one hand. The width is the same as the iPhone 4S, so you can still easily use it with one hand. That means the surface of the lens is far less likely to scratch. The potential objection is that the iSight camera lens may scratch.
Brainstorm and write down all potential buyer objections. And make sure your sales copy addresses each objection.
But other people will wonder: do I really need to replace my iPhone 4S with an iPhone 5? And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S. And as stunning as the Retina display is on the iPhone 4S, this one gives you 18 percent more pixels for an impressive by resolution.
Do you know what makes these comparisons so powerful? The figures enhance credibility and give you the impression that the iPhone 5 is quite different from the 4S. How can you compare a new product with an old model? Include all the reasons why your new model is better. Try using exact figures to underline the differences. Not quite. Your copy should always focus more on the potential buyer than on your product. The iPhone 5 sales copy manages to do this. Just about. The sales copy uses the word iPhone 81 times. And the name Apple is used an additional 26 times.
But the words you and your are used even more often: times. That means that one in 23 words of the sales copy is you or your. Here are a few examples:. So you can browse, download, and stream content at remarkable speeds, wherever you happen to be. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before.
So with iPhone 5, the games you play, the words you read, the images you see, and the apps you love look and feel incredibly vivid and lifelike. The text is written so that you start picturing yourself with the iPhone 5. Words like vivid and lifelike help you imagine how it would be to use the iPhone 5. An even more powerful way to do this is by using the word imagine :. Imagine sidesplitting, adventure-filled, must-see flicks produced by you and shot on iPhone 5. By using the word imagine , the reader starts experiencing the new product.
The reader is almost hypnotized into a state of using the iPhone 5. These vivid words — again — add to the experience. That word is new.
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New is used 23 times — that means one in words in the iPhone 5 copy is the word new , newer or newest. Apple copywriters use the phrase entirely new to stress how new the iPhone 5 is. When you need to persuade existing owners to upgrade to a new model, stressing its newness is an important copywriting technique:. Creating an entirely new design meant inventing entirely new technology. The all-new Apple-designed A6 chip in iPhone 5 is powerful but not power hungry. The design.
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The technology. The A6 chip. The earphones. The connector. And new features. Apple copywriters further stress the newness of the iPhone 5 by using all-new and entirely new. And the earphones are completely re-imagined from the sound up. A good call to action is specific, stands out, and respects that the customer may not be ready to buy.
Apple encourages readers to find out more about the iPhone 5 with small arrows and by having clear links in a color that stands out. The reader may not be ready to buy, so Apple suggests the reader read more instead.