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As I began to read through Mark A.

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This is obvious to the reader, who will want the pint of discovery refilled as each new chapter begins. As the town of Pottsville prepared to say farewell to their favorite son, townspeople knew that the legacy he began was still in its early childhood. A loss was being mourned in this small eastern Pennsylvania town, but the mourners knew that others along the East Coast were somber as well. This solemn day in some way explains the uniqueness of this brewery in the modern globalized brewing era of today.

Episode 115 – The Yuengling sisters; running the oldest brewery in America

The old German doctrine—if it is not broken do not fix it—has allowed this company to thrive in a world of homogenized marketing. Over the five chapters you constantly are reminded that this company has the ability to buck many of the trends it has seen come and go.

Billionaire Dick Yuengling and The Oldest American Brewery - Forbes

Sure, Yuengling went from wooden to metal keg, to bottles and cans but they did not run for the spice rack or an apothecary of extracts to acquire a bastion of fickle consumers. Between January and May, a new ounce can design will hit stores each month and showcase the evolution of Yuengling's iconic eagle imagery that has graced labels since , when the brewery was originally called the "Eagle Brewery.

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  • Specially marked packs will also have information on how consumers have the chance to win good times from the brewery. Whether it's celebrating after a winning score or making a toast at a special occasion, Yuengling wants to reward fans around the country who share their love for America's Oldest Brewery. The small batch was only available on draft at the Pottsville brewery, while supplies lasted.

    Yuengling - Wikipedia

    Fans can follow the brewery on social media to learn about future small batch beers planned for later this year. Fans are invited to visit the Pottsville brewery throughout the year for free tours where they will learn how Yuengling survived Prohibition in the s and hear stories from multi-generational families who have worked at the brewery and helped the company endure years.

    Visitors can also explore the brewery's hand-dug fermentation caves from the s, and discover the iconic brew house with its historic stained glass ceiling and artistic murals. Free th Anniversary Summer Concert On July 13 , Yuengling will host a free summer concert in Pottsville, Pennsylvania to show appreciation for their loyal fans.

    Yuengling: A History of America’s Oldest Brewery

    Yuengling Brewery will welcome the community to join the th celebration with free live music. Food, beer and more fun will be available for purchase from local vendors. Yuengling fans can look forward to seeing more fun experiences, beers and content from the brewery in the coming months.

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    Learn more about the Yuengling brand at Yuengling. About D. Jessica Seiders.